Carmichael Lynch Relate has hired Rebecca Lunna as vice president, overseeing public relations and influencer engagement efforts for clients Arla Foods and Jack Link’s Protein Snacks.
Rebecca has vast experience creating cutting-edge brand campaigns for some of the nation’s top brands, including Caribou Coffee, Coldstone Creamery, Chipotle, Columbia Sportswear and Papa Murphy’s Pizza, among others.
“We’re thrilled to add her to our growing team,” said Carmichael Lynch Relate President Julie Batliner. “Rebecca’s fresh insights and deep knowledge of the CPG category will help continue the momentum for Arla and Jack Link’s.”
Rebecca joins the agency from Exponent PR where she served as an account director, leading retail and CPG accounts. Rebecca was instrumental in advancing the agency’s influencer relations program amid a rapidly shifting consumer and media landscape. She was also a key member of the agency’s new business team, leading high-profile PR and integrated pitches.
Prior to that, Rebecca served as director of community and brand content at Periscope, where she launched the social media and brand content functions for the agency. During her five years building those disciplines, Rebecca helped create integrated social and content programs for a range of clients, including Great Clips, Arctic Cat, UnitedHealthcare and Andersen Windows.
Rebecca has a master’s degree in strategic communications from the University of Minnesota and a bachelor’s degree in English language and literature from the University of Vermont.
Rebecca’s hire comes at a time of record growth for Carmichael Lynch Relate, having increased revenue by more than 40 percent in 2016, while onboarding 18 new team members and counting.