Art.com, the world’s leading online destination for discovering and purchasing art, has selected Carmichael Lynch Relate as its new agency of record following a competitive review. The agency was selected based on its long history and deep relationships in the home & design and retail industries and will be tasked with enhancing the brand’s awareness and driving strategic growth for Art.com.
Carmichael Lynch Relate will handle all public relations responsibilities including media relations, social media support and influencer engagement.
“In addition to the instant chemistry we felt between our teams, it was clear that Carmichael Lynch Relate understands our company, our business and our brand’s potential,” said Art.com Chief Marketing Officer Lisa Sullivan-Cross. “We are on the cusp of some exciting things, and we know Carmichael Lynch Relate will help us connect with consumers and tell the next chapter in our story.”
“We knew early on that Art.com Inc. was a perfect fit for the agency, as we are passionate art consumers and believe in their mission to make art accessible to all,” said Carmichael Lynch Relate President Julie Batliner. “We look forward to applying our deep home and design expertise to the Art.com brand.”
Art.com has focused its efforts on growth with a goal of delivering great experiences and quality products to its customers. The recent expansion and transformation of the corporate team reinforces Art.com’s vision to dramatically simplify self-expression and to make art accessible to all. In addition to Art.com’s presence in the the USA, The Company has a strong international presence with 25 localized sites in Europe, Japan, Canada, Australia, Mexico and South America.
Work between the agency and online retailer began in November.