Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Conoco, Arla Foods and Kayak at the 2019 North America SABRE Awards in New York on Tuesday night. The agency took home top awards in the categories of product media relations, social media/social networking campaign, influencer marketing and multimarket campaign.
The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury that included more than 40 industry leaders evaluated the entries.
Carmichael Lynch Relate winners include:
Product Media Relations (consumer media)
“Helzberg Diamonds Breaks the Rules of Engagement” with Helzberg Diamonds
Social Media/Social Networking Campaign
“Conoco Launches ‘Choose Go’” with Conoco
“Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese” with Arla Foods
“KAYAK Helps U.S. Soccer Fans Find a New Fandom” with KAYAK