As one of the agencies leading nominations in the 2019 North American Innovation SABRE Awards, Carmichael Lynch Relate was named a finalist for 18 awards in 15 categories for its work with a variety of clients.
The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Winners will be announced at an awards ceremony following the In2 Innovation Summit in San Francisco on Feb. 13, 2018.
Carmichael Lynch Relate finalists include:
Best in Digital Promo & Activation – Conoco Launches “Choose Go”
Best in Trade Shows & Awards – Making an Impact in Concussion Technology with Prevent Biometrics
Best in Earned Digital/Print Consumer Media – Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese
Best in Earned Broadcast Media – Helzberg Diamonds Breaks the Rules of Engagement
Best Media Partnership – Garden of Life Grabs “Attention” for Cleaner Vitamins and Supplements
Best in Digital Marketing/Advertising – Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese
Best Use of Social Networks – Conoco Launches “Choose Go”
Best Use of Video Networks – KAYAK Helps U.S. Soccer Fans Find a New Fandom
Best in Crowdsourcing & Co-creating – Conoco Launches “Choose Go”
Best in Real-time Engagement – KAYAK Helps U.S. Soccer Fans Find a New Fandom
Best in Digital Brand Platforms – KAYAK Helps U.S. Soccer Fans Find a New Fandom
Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting – Conoco Launches “Choose Go,” Evereve Turns #DressLikeAMom Into The Ultimate Compliment, KAYAK Helps U.S. Soccer Fans Find a New Fandom
Best Use of Original/Commissioned Research for PR – Red Baron Solves Summer Mealtime Chaos
Best in Measurement, Post-Campaign Analysis – Evereve Turns #DressLikeAMom Into The Ultimate Compliment, KAYAK Helps U.S. Soccer Fans Find a New Fandom
Best New Product Launch – Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese