Carmichael Lynch Relate was named a finalist in two categories – Best Use of Integrated Social Media and Best Use of Social Networks – for its work with Arla Foods and Jack Link’s Protein Snacks in the 2018 North American Innovation SABRE Awards.
The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Carmichael Lynch Relate finalists include:
BEST USE OF INTEGRATED SOCIAL MEDIA
This category recognizes brands that strategically integrate outreach across social channels to build, reach and engage communities and audiences.
Arla’s 12 Days of Grilled Cheese
Arla with Carmichael Lynch Relate
BEST USE OF SOCIAL NETWORKS
This category spotlights innovative use social networks (like Facebook, Twitter, LinkedIn or other similar platforms) for engagement, including community-building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.
Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map
Jack Link’s with Carmichael Lynch Relate
Winners will be announced at an awards ceremony following the In2 Innovation Summit in New York on Feb. 13, 2018.