Carmichael Lynch Relate brought home eight awards for seven different clients at the 2019 Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including influencer outreach, media relations, brand research and insights, social content series, content marketing, marketing services, marketing products and integrated programs.
In addition, Carmichael Lynch Relate was honored as a Best in Show finalist for its work with Edwards Desserts. The highest scoring entries are eligible for this top honor of the evening, showcasing the finest example of Minnesota’s public relations programming.
The Minnesota chapter of PRSA hosts the awards to recognize excellence in public relations, with special attention to campaigns that successfully address a communications challenge with exemplary professional skill, creativity and resourcefulness.
Carmichael Lynch Relate received the following Minnesota PRSA Classics awards:
Influencer Outreach:
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese
Media Relations – Budget Greater than $10,000:
Art.com App Innovation Launch
Brand Research and Insights:
Red Baron Solves Summer Mealtime Chaos
Social Content Series – Budget Greater than $10,000:
Conoco Social Gets Consumers to Choose Go
Content Marketing – Consumer:
Conoco Social Gets Consumers to Choose Go
Marketing Services – Consumer:
KAYAK Helps U.S. Soccer Fans Find A New Fandom
Marketing Products – Consumer:
Edwards Desserts Celebrates Brand Fan Love
Integrated Programs – Technology:
Making an Impact in Concussion Technology with Prevent Biometrics