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Carmichael Lynch Relate Wins Six Silver Anvil Awards

Published on October 27th, 2020

Carmichael Lynch Relate was honored for its work with Helzberg Diamonds, Marvin, Celestial Seasonings, Post Consumer Brands and IBM Power Systems at the 2020 Public Relations Society of America (PRSA) Silver Anvil Awards.

The PRSA Silver Anvil Awards honor outstanding strategic public relations programs that addressed challenging issues with professional skill, creativity and resourcefulness. Judges evaluate strategic programs that incorporate sound insights and analysis, planning, execution and evaluation/results.

Carmichael Lynch Relate won nine awards during the virtual awards ceremony, including six Silver Anvils and three Awards of Excellence. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including events, influencer marketing, integrated communications and more.

Silver Anvil Awards were received for the following client campaigns:

Events and Observances – More Than Seven Days – Business – Services
Helzberg Diamonds Enables Couples to Get Hitched in Stores”

Influencer Marketing Program to Expand Awareness – Macro-Influencers
“Making Window Replacement Better: Marvin x Emily Henderson”

Integrated Communications – Consumer Products  Retail Stores and Restaurants
“National Retailer Invites Consumers to Get Hitched at Helzberg”

Marketing – Consumer Products – Retail Stores and Restaurants
“Helzberg Diamonds Enables Consumers to Elope in Stores”

Public Service – Partnerships
Celestial Seasonings Proves that Democracy is Alive and .. Dead”

Reputation – Brand Management – Business – Companies With Sales of More Than $500 Million to $10 Billion
“National Retailer Invites Consumers to Get Hitched at Helzberg”

See the full list of 2020 winners here.