a Jack Link's Opens New Wild Side Retail Store | Carmichael Lynch Relate

Jack Link's Opens New Wild Side Retail Store

Published on November 15th, 2017

For the first time ever, the world’s most beloved jerky brand—Jack Link’s—is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop like a beast and get your hands on new, outrageous and delicious items from the world’s protein snack leader.

The Wisconsin-born brand infused its Northwoods heritage into each and every retail product, allowing customers to bring a small piece of Jack Link’s Wild Side home. In addition to a wide array of tasty meat snacks, Jack Link’s went outside the bag with brand-new retail offerings, including:

  • A collection of fine china.  Shoppers can choose between picturesque woodland scenes, or Sasquatch maulings.
  • Highfalutin fashion. Specifically, the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind accouterment was inspired by Sasquatch’s luxurious fur, with a hood, faux pant legs and vintage fang buttons. The Sasschál allows you to clothe your inner untamed spirit with magnificent outward-facing splendor. It must be worn to be believed and is on display now at Wild Side with a $5,000 price tag.

Jack Link’s Wild Side store was created in partnership with Delaney Consulting, Black (retail design); Cuningham Group (architecture); Hot Dish (in-store design); and Mortenson (construction).