Carmichael Lynch Relate’s “We Need Us” campaign for Meet Minneapolis has won an HSMAI Adrian Award in the Recovery Strategies category.
The Adrian Awards celebrate excellence in hospitality advertising, digital marketing and public relations. The focus of this year’s awards was on Best Practices, Innovation and Community in categories related to work done in response to the coronavirus crisis.
The We Need Us! campaign was created to inspire metro residents to safely support the diverse local businesses that make Minneapolis a vibrant place to live and work. The intent is to rally the community with a symbiotic mantra and call to action: We Need Us! Support the Minneapolis Businesses That Support Us Back. The campaign includes spotlighting a handful of local businesses across the city’s unique neighborhoods.
