We recently took our client Pagoda Snacks on the road to #PassThePagoda, bringing hot, crunchy egg rolls to snackers in select cities.
The first stop was the New York City Wine & Food Festival. Chicken and vegetable egg rolls graced the tastebuds of more than 6,000 attendees who were out and about sampling elevated foods and drinks throughout the three-day event.
Next up was Music City, leading up to the CMA awards. Downtown Nashville was the perfect place to park a branded sampling truck and hand out hot snacks to locals and visitors on foot, vehicle and bike. Everyone was excited to try an unexpectedly delicious mid-day snack.
Amplifying the sampling efforts were two influencer partners who joined us on site in each city, where they shared live event content on social and custom drink pairings on their blogs. Domesticate Me crafted a White Beer Sangria and Southern Fatty an Asian Pear Mojito that paired perfectly with the egg rolls’ fresh-cut veggies and from-scratch wrappers.