Beth has more than 20 years of experience in communications, managing consumer, business-to-business, corporate and trade campaigns for clients in a variety of areas including home and design, apparel, media, publishing and technology. As chair of the home and design practice at Carmichael Lynch Relate, Beth oversees integrated communications strategy for a variety of the agency’s design-focused home brands.
In her role, Beth manages a team of people creating and executing insight-based strategic national media relations and influencer campaigns that achieve measurable results. Under Beth’s leadership, MasterBrand Cabinets, the largest manufacturer of cabinetry in North America, doubled its visibility via earned media, reporting record media coverage and leading the industry in share of voice.
Prior to joining Carmichael Lynch Relate, Beth was a vice president with M&C Saatchi PR in New York – PR agency of record for Reebok. Beth oversaw the company’s consumer division, managing an impressive portfolio of clients including Ugg Australia and Rockport.