As general manager, Grete runs day-to-day operations of the New York and Minneapolis offices, ensuring staff has the resources needed and each team is producing the very best work for each client. She has a history of success reinvigorating brands and getting existing audiences to reappraise them while acquiring new audiences, changing perceptions and leading to strong business results and engagement. 

Grete’s portfolio of work has been recognized by the PR industry’s PRWeek, PRSA, PR News and SABRE awards. Grete joined Carmichael Lynch Relate in 2001. She left the agency for a year to earn her master’s degree in international public relations from the School of Journalism, Media and Cultural Studies at Cardiff University in Cardiff, Wales, one of the top 100 world universities. She then returned to the firm to apply her real-world international business and cultural experiences to the agency’s clients.