As general manager of Carmichael Lynch Relate, Grete runs day-to-day operations of the New York and Minneapolis offices ensuring staff has the resources needed and each team is producing the very best work for each client. She has a history of success reinvigorating brands and getting existing audiences to reappraise them while acquiring new audiences, changing perceptions and leading to strong business results and engagement. Grete’s portfolio of work has been recognized by the PR industry’s PRWeek, PRSA, PR News and SABRE awards. Grete currently serves on the Board of Directors for Minnesota PRSA.