Here are 40 reasons the communications and PR industry is ready and more than able to take center stage among the marcomms disciplines. These women come to the table with new, innovative ways of doing business and are helping define their companies as sought-after employers of the future. They are mentors for women on their teams, creating a solid foundation of leaders for years to come.
Julie Batliner President and managing partner, Carmichael Lynch Relate
Under Julie Batliner’s direction, Carmichael Lynch Relate is a success both with clients and employees.
In her first year as president of Carmichael Lynch Relate in 2016, Batliner’s instinctual ability to build outstanding client relationships and lead smart, results-driven campaigns generated an unprecedented 40% growth for the agency and won new clients including Truvia, Marvin Windows & Doors, and Stacy’s Pita Chips.
Under her direction, the agency has also seen significant organic growth as Batliner furthered the expansion of the agency’s content and creative offerings and helped spearhead an agency rebrand that integrated the agency with Carmichael Lynch advertising to create an integrated proprietary, collaborative business model. As managing partner, Batliner now oversees the direction and leadership for both Carmichael Lynch Relate and advertising agency Carmichael Lynch.
Carmichael Lynch Relate is attracting top-tier talent while employee turnover rate is at its lowest point in the agency’s history. It has 33% more women in leadership positions than it did two years ago and is attracting and retaining a more diverse talent pool than ever before. In a recent employee survey, 100% of respondents say they would be “likely to recommend our agency as a great place to work.”
A role model for working parents, Batliner is committed to their success in the workplace and has implemented family-friendly workplace benefits. In addition to numerous other industry awards, she was named the 2016 Working Mother of the Year by She Runs It.
Read the PRWeek article here.