a TeaWell Launch Event | Carmichael Lynch Relate

TeaWell Launch Event

Published on December 1st, 2019

To get the word out about new Celestial Seasonings TeaWell – a line of organic wellness teas – Carmichael Lynch Relate hosted a beautiful, on-brand media event at a spa in the heart of New York.

More than a dozen top-tier media took part in the experience that included an inspiring and informative presentation with brand representatives. Media sampled every TeaWell flavor to find their perfect flavor match. They received customized TeaWell-inspired treatments featuring unique facials and massages featuring actual tea bags of the newest organic flavors.

Post-event earned media coverage exceeded 130MM impressions, including placements in Real Simple and AOL Lifestyle. The interactive experience provided a ‘grammable moment for attendees, who shared with 97K+ followers.