
Arla
The Unblind Taste Test
We set up an “unblind” taste test in a grocery store, asking consumers to choose between two cream cheese samples. No packages were shown, only the ingredients list.
The Unblind Taste Test
Hidden cameras captured consumers’ horror at Philly’s 12 unrecognizable ingredients vs. Arla’s four simple ones. Taking testing further, we gave away 2 million samples. Branding searches increased 3,000%. Household penetration grew 517%. Seven million households tried Arla. It was the No. 2 brand in less than 12 months.