Art.com, the world's largest online destination for wall art, wanted to launch two innovative mobile apps to generate purchases from tech-savvy younger consumers.
Art.View lets people view works of art on their own walls using augmented reality. Gallery Wall Designer lets them visualize, design and hang multiple artworks.
Seeing was believing at our deskside editor visits and hands-on demos in San Francisco and New York.
We also created videos, GIFs, images and social posts to tell the story. These images were shared and used widely in nearly all media hits.
Eye-catching results: 243M impressions, including The New York Times, TechCrunch, Architectural Digest, Martha Stewart,
Brit + Co and Domino, shifting Art.com from an online retailer to a personalized tech company in the home and design space.