Hardworking billboards and digital ads brought stopping power through eye-catching visuals and smart messaging, embracing the truth that all moms are beautiful and powerful. In-store posters inspired 1,200 Evereve stylists to bring the brand’s message to shoppers in its 80 locations.

Robust influencer marketing, earned media and social strategy campaigns supported the effort, while top fashion and lifestyle media editors attended an immersive brand event in Manhattan.

“The ‘Dress Like a Mom’ campaign brought our vision full circle,” said Evereve co-founder and co-CEO Megan Tampte. “It’s bold and fun and speaks authentically to moms today.”