Garden of Life, the top-selling organic and non-GMO vitamins and supplements brand in the natural channel, had secured sales distribution in Target, Walmart, CVS, Walgreens and Costco. Since it was entering an entirely new market with virtually no brand awareness among shoppers who aren't health nuts, we had to make Garden of Life stand out.
Vitamins & Supplements Video
Partnering with actress Zooey Deschanel, founder of the Farm Project, and ATTN: media, we created Season 2 of “Your Food’s Roots,” a Facebook Watch series exploring how food is made and how it affects our world.
The five-episode series covered topics on the future of the food landscape, including a custom vitamins and supplements feature. There were also Instagram cutdowns and behind-the-scenes Instagram Stories.
Healthy results: with 133M impressions, 43M digital and social video views, 901K social engagements and 300K brand website clicks, it contributed to the year’s overall sales lift.