Partnering with actress Zooey Deschanel, founder of the Farm Project, and ATTN: media, we created Season 2 of “Your Food’s Roots,” a Facebook Watch series exploring how food is made and how it affects our world.

The five-episode series covered topics on the future of the food landscape, including a custom vitamins and supplements feature. There were also Instagram cutdowns and behind-the-scenes Instagram Stories.

Healthy results: with 133M impressions, 43M digital and social video views, 901K social engagements and 300K brand website clicks, it contributed to the year’s overall sales lift.