To turn this idea into an actual service available to Helzberg customers, we entered into a first-ever brand partnership with Universal Life Church, one of the world’s largest online ordination organizations, to ordain more than 1,000 Helzberg associates. We created extensive toolkits offering sample vows and instructions for legal marriages in every state. When couples were ready to make it official, Helzberg was ready to officiate.

Hitched at Helzberg is the biggest, longest-lasting experiential activation that the brand has ever undertaken. We introduced a new kind of retail experience that provided Helzberg the opportunity to build an incredible bond with its customers by being a part of one of life’s major milestones.