
A partnership, a platform for pay equity.
We launched “A Fair Shot” on March 1, 2022, announcing sponsorships with basketball stars Caitlin Clark and Zia Cooke — leaders on and off the court. The full female roster was built out and revealed over the following weeks, spanning a variety of sports, universities and geographic locations. Each athlete was asked to use her voice to authentically speak about equity in college athletics and their NIL experiences. Not only were they receptive to a sponsorship, they were passionate about the path they were helping pave for the next generation. As the athletes announced their partnerships with Block on their social platforms, it grabbed the attention of teammates,
coaches and fans.
#AFairShotWithBlock * #AFairShotWithBlock *
New money, old problems.
The conversation extended to H&R Block’s owned channels with bite-sized NIL facts via social, tax tips on H&R Block’s Tax Information Center and our athlete partners posting tax and equity-related content to their own feeds.
A hashtag challenge accepted by millions.
The program culminated in early April as college basketball championship weekend became the topic of conversation. H&R Block invited people to “Imagine a World” in which women could get everything they deserve in a TikTok hashtag challenge (#AFairShotWithBlock) featuring Zia and shot by a female director, Kat Keene of Caviar.
Imagine a World * Hashtag Challenge. *