

We created #BlackOutTheVote toolkits to help businesses raise awareness, show solidarity and encourage other businesses to join the movement before and on Election Day. Toolkits included black “I Voted” stickers, screen-printed posters and other materials for businesses to “black out” their storefronts, turning them into street-level billboards.





The campaign extended into the digital realm with a website that housed information and social toolkits, complete with pre-made social content for both businesses and community members to download and share to help get the word out about Penumbra’s mission.

Resources and media space were donated by people and businesses that supported our cause, leading to expanded exposure with OOH and wild postings across Minneapolis and St. Paul. Local TV and newspapers also gave earned media attention to the cause.


Businesses in the Twin Cities and beyond participated and there were over 133 million impressions.


