We set up locked freezers filled with Red Baron pizza in Chicago and New York. Instagram posts revealed a “Never Fly Solo” password to unlock the doors.

Freezers stocked with Red Baron pizza were placed near high-traffic locations and busy parents were invited to take a pizza home to their families, giving them a #ParentWin when #ParentFails were trending.

To further prove Red Baron is the ultimate win, influencers shared their #pizzaparentwins.

After 2,000 pizza giveaways, 3,000 Instagram visits, 21,000 influencer campaign likes, 229,000 video views and 763 comments, Red Baron enjoyed a big slice of positive back-to-school conversation.

Over one year, Red Baron grew twice the category average.