Core Capabilities
and Services
Our capabilities include the right combination of critical, longstanding public relations services, such as earned media relations, executive media coaching, brand reputation and management, crisis preparedness and issues management. Plus, we also consistently specialize in more integrated services such as content creation, social channel strategy, influencer engagement strategy, experiential marketing and brand advocacy, creative development and paid media and digital strategy.
Carmichael Lynch Relate’s 34-year reputation as a full service, stand-alone PR agency is enhanced by our adjacency to creative powerhouse Carmichael Lynch. Our PR clients benefit from access to a holistic, cross-discipline perspective on their businesses, while advertising clients benefit from access to our PR capabilities for quick marketing integration and execution. This best-of-both-worlds relationship helps us deliver the award-winning work our clients have come to expect.
Core Capabilities
At the heart of every Carmichael Lynch Relate consumer brand PR strategy is a creative idea or platform founded in consumer insights, cultural relevance, and industry expertise. We believe that idea-led programming and earned-first ideas are key to establishing and sustaining brand loyalty and momentum.
We build and protect corporate reputation based on each client’s unique purpose and position. Our deep roster of senior talent provides objective, macro-level counsel. We excel at creating corporate storytelling programs grounded in business objectives and messages that resonate with internal and external audiences.
- • Corporate Storytelling
- • Corporate Media Relations
- • Corporate Social Responsibility
- • Crisis and Issues Management
- • Flashpoint Counsel
- • Industry Thought Leadership
- • Executive Media Training
- • Executive Visibility
- • Financial Communications
- • Employee Engagement
- • Employer Branding
- • Reputation Management
We believe that brands are actors in culture, not observers. To uphold that belief, we dig deep into trend, business, audience, media and social insights to find the combination of strategic ingredients that drives what a brand stands for, how it behaves, what it should say and even when it should say it.
- • Brand Positioning
- • Brand Narrative Creation
A true differentiator at Carmichael Lynch Relate is our dedicated team of media relations strategists and specialists housed within our PR organization. Every client has access to a committed team of media relations professionals with a range of expertise – from former news anchors to editors, reporters, freelance contributors and overall news lovers. They understand that earned media relationships are built on earned trust. And they work to provide the access, resources and stories that media outlets need to do their jobs successfully. In an ever-changing media environment, our teams know what it takes to push a story forward with an editor or push a story back to a client if the news value isn’t there. No matter the situation, our team takes a solutions-oriented approach to meet every media relations challenge.
- • Media Coaching and Message Training
- • Proactive and Responsive Media Relations Strategy
- • Media Measurement and Analytics
- • Bylined Article Development and Editorial Ghost Writing
As influencer marketing evolves, so does our approach to influencer programming. We don’t settle for paid promotions and sponsored posts, pushing instead for brand collaborations that drive the highest engagement, widest reach, and most authentic content. Whenever possible, we cultivate long-term influencer collaborations with multiple touchpoints for real business impact. Our collective earned, social, paid, and creative expertise works together to ensure our clients and their brands get the most out of every influencer partnership we secure.
- • Influencer Vetting/Recruiting/Contract Management
- • Influencer Creative Briefing, Engagement and Analytics
- • Influencer Cultivation and Ally Development
Our mantra of “come together, stand apart” is most apparent in the fast-scrolling, short-attention-span world of social media. Our social strategists come together with disciplines across the agency to leverage social media in engaging and impactful ways. We have specialists in everything from research and insights to content creation, social analytics, influencer marketing, community management, interactive production, social crisis and issues management, and more.
- • Community Management
- • Social Channel Strategy
- • Content Creation
When we activate purpose-driven programming, we ensure that it supports our clients’ business objectives and social impact objectives equally. Our role is to build consensus and strategy internally. Then we apply proven marketing principles to grow and support brands and corporations in their purposes externally. This results in cohesive brand stories that are embraced and reinforced by stakeholder and consumer audiences alike.
- • Community Relations
Given the prevalence of technology, virtual connections and digital communications among consumers, one-to-one human connections are vital to brands now than ever. People are not just hungry for shared experiences, but searching for them out with friends and family. When done right, the result of a shared brand experience is greater than brand loyalty; it’s brand advocacy. Our advocacy-driving expertise spans media events, pop-up immersive experiences, large-scale design and fabrication, real world and virtual world integrations, venue takeovers, online and in-person influencer activations, real-time data capture, and more.
- • Sponsorship Strategy and Activation
- • Mobile Brand Experiences and Pop-ups
- • Product Sampling – Retail and/or Event
- • Trade Show Booth Development and Activations
- • Long-Term Brand Ambassador Programming
Producers are the makers, the doers, the crafters and the keepers of detailed timelines and exacting budgets. Our production department works in a truly integrated fashion because the work demands it — with both generalists and experts in digital, film and video, social content, in-person experiences and everything in between and beyond.
- • Website Development
- • Content Strategy and Development
Crisis and issues management requires a commitment to real-time preparedness and planning. We work with clients to identify vulnerabilities; establish processes, procedures and protocols; and develop messaging frameworks and materials templates to stay ahead of issues, reputational risks and potential crises. Proactive media coaching and crisis simulations help us and our clients evaluate effectiveness before issues occur. Real-time social listening and media monitoring helps us cull content for actionable insights and allows us to spot early warning signs.
- • Crisis Preparedness and Plan Writing
- • Vulnerabilities Auditing
- • Crisis Simulation Planning and Execution
- • Crisis Communications Media Coaching
- • Crisis Scenario Message Development (Tiered)
