We build enduring relationships between people and brands by executing what we call Unfair Ideas.
Unfair Ideas do more with less. They're contagious. They get talked about. Wherever we tell a brand's story - whether in paid, earned, shared or owned media - Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.
In order to create these unfair ideas, we strive to keep our people inspired, engaged and filled with restless curiosity.
The marketing communications discipline is constantly evolving, and so must our teams.
For that reason, we invest in employees' ongoing professional development with our HeadRush Program, our firm's "mind altering channel for professional development that provides funds annual per employee for professional dues, memberships, conferences and continuing education.
The program allows employees and supervisors to identify career goals, discuss personal performance and identify areas for growth, resulting in an annual work plan that they execute against the available HeadRush funding and opportunities.
Diversity and Inclusion is built into the DNA of Carmichael Lynch Relate from the top down. With vested interest from the executive team and engaged employees, our efforts are regularly tested, shared and celebrated within our agency’s walls. And with every year, its importance only grows as we continue to learn and evolve.
More than 30% of our agency is actively involved in our DIAL committee, with the mission to expose and educate teams on the vast collage of cultures, experiences and abilities of our employees to further build an inclusive environment.
Our women’s leadership group sponsors local forums and events, supports and empowers all employees (female and male) and provides an opportunity for discussion and growth.
A regular “lunch ’n learn” event that creates a forum for employees to share their passions outside of work.
We are a longtime supporter of this regional nonprofit committed to diversifying the face of our industry by preparing students for careers in marketing. We sponsor interns, help produce podcasts and mentor many of their students
As visible leaders in this local committee for IPG agencies, we are creating differentiating programs that support and celebrate employees in the areas of gender, race/ethnicity, family/caregiver status, physical abilities, sexual orientation, nationality and spiritual affiliations, and work/life integration.
Our agency is an active participant in the Minneapolis Pride Parade and weeklong Pride celebration – our employees have walked in the parade for the past three years.
Our agency is built on ideas – great, smart, unfair ideas – and those ideas come from the people who make up Carmichael Lynch Relate. As such, we need to take care of those people. Here are a few ways we do that.
We make a concerted effort to support parents and families at our agency. We sponsors an agency Parents Group, Family Date Nights, competitive maternity, paternity and adoptive parental leave policies, phased return and two well-equipped mother’s rooms designed by moms.
Health and Wellness initiatives are vital to our employees. We do our part by sponsoring weekly rooftop yoga classes, a Green Team that maintains a rooftop garden, recycling & composting initiatives, electronics recycling program, weekly in-house massage, communal bikes, locker room and showers in the office.
Volunteerism and helping others was imperative to one of our agency’s founders, Lee Lynch, and it continues today. As an agency, Carmichael Lynch, Inc. volunteers more than 1,000 hours per year to local and national organizations and charities in addition to financial and item donations.
Carmichael Lynch Relate hosts a variety of events for teams and clients alike, including: Roofstage Pass concert series, Annual holiday party, Founders’ Day celebration, and industry events.