How does a tax company stand out among a sea of tax tips in a truly helpful way that is also culturally relevant?

By helping female athletes get every dollar they deserve at a time when men keep stacking up more money.

H&R Block
A Fair Shot

Level the playing field with fair pay.

The “A Fair Shot” program helped close the gender pay gap between male and female college athletes, secured 1.32 billion media impressions, and earned a 23-point brand favorability jump among Gen Z audience.

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