How does one of America's largest discount retailers jump into a timely news moment to help people live big and save lots?

Big Lots
Saves the Sales

Doubling down on discounts

In the wake of sour headlines about a possible recession and the news of iconic home goods retail chain Bed Bath & Beyond shuttering, it was our chance to rescue deal-hunters nationwide. We announced that Big Lots stores would accept those famous blue coupons, helping consumers save more on home goods such as bedding and bath accessories, furniture, décor and more.

This timely and strategic announcement around honoring the soon-to-be-defunct coupons resulted in 2.1 billion earned media impressions, with notable coverage in major news outlets.