A uniquely shaped furniture from Formica

How does an iconic 110-year-old home brand prove its relevance to the next generation of designers and architects?

By creating a design contest that familiarizes hundreds of college students with the range of modern surface offerings available from Formica.

Formica Corporation
2023 Student Competition

Going beyond the surface with student designers.

We delivered a 112% brand awareness increase among participating students. We also earned awareness throughout the sector via critical industry publications such as Interior Design, Business of Home, Kitchen & Bath Design News and more.

A brightly colored table like furniture
The student designer from the competition.
Brightly colored stackable shelves
The student designer from the competition.