How do you generate consumer excitement for a new snack while simultaneously showing how it will drive innovation and growth for the company?

By pairing an innovative product launch with a layered business story to attract a variety of media audiences.

Hostess
Hostess Kazbars

Launching a snack with many layers.

We successfully delivered the launch of Kazbars, a multi-layered, multi-textured candy-bar-inspired snacking innovation for our client, the Hostess brand.

We engaged snacking influencers and earned media contacts to generate 1.2 billion consumer media impressions. And for corporate media, we secured broadcast coverage that resulted in 1.5 billion impressions.