How do you tell the story of one of the most successful turnarounds in the history of American business?

By executing a strategic corporate storytelling program focused on snacking innovations, agility and growth to demonstrate value for company stakeholders.

Hostess
Why the Twinkie is Now Worth Billions

Corporate Storytelling for an Iconic Snacking Company

We partnered with Hostess Brands to build its reputation with corporate stakeholders as a modern snacking company. To accomplish this, we increased visibility of company leadership through proactive outreach at key storytelling moments, including quarterly corporate earnings. The program exceeded impressions and interview goals, resulting in repeat C-suite executive interviews with top-tier media and achieving the company’s most successful earned media earnings cycle in company history.