How does a company known for individual tax help get consumers to also think of them when doing their small-business taxes?

By highlighting small-business owners through inspiring stories of resilience, thereby strengthening the connection between Block Advisors and small businesses.

H&R Block | Block Advisors
Small Business Resilience

Supporting small businesses through storytelling.

The Small Business Resilience Series played a role in a larger integrated marketing campaign that resulted in 439,000 new Block Advisors clients, well above the expected benchmark of 109,000. The content reach 17% more small-business owners on social media than other content.

A woman in a wine shop packing a wine in a box.
A woman sitting down with her husky.
A man in a dancing studio.
A woman standing on a bridge.