How do you help a window and door company stand out for its biggest product launch in years?

By executing a smart, multi-layered earned media strategy to push the brand beyond the home and design space and into innovation-and technology-focused media.

Marvin
Connected Home

Launching a first-to-market line of smart windows and doors.

We helped Marvin launch Marvin Connected Home through a cadenced earned media approach that resulted in feature coverage in Fast Company, Architectural Digest, Trend Hunter, PYMNTS.com, CEPro and major local outlets like the Star Tribune and Twin Cities Business. The earned media halo delivered real business results without the support of an advertising program, including significant increases in product catalog downloads and website traffic. Sales leads went through the roof and exceeded the goal within two weeks of the announcement.