How does one of the largest supporters of pet adoptions quantify the impact of its biggest adoption milestone and bolster excitement for new animal welfare work that has yet to come?
By leaning into one emotional story to make this moment feel tangible: the 10 millionth adoption, which brought a husky named Balto to his forever home.
PetSmart Charities
One in 10 Million
One in 10 Million
Celebrating a milestone in a forever home.
Through smart media relations resulting in 450 million impressions, we helped increase adoptions by 10% from the previous season.