How do you turn employees into advocates for a new mobile banking platform?

By making them early adopters and empowering them to tell the story of Spruce, H&R Block’s most significant product launch in decades.

Spruce
Internal Launch Success

Mobilizing employees to promote mobile banking.

Following the execution of the internal communications program, 93% of H&R Block employees said they had a strong understanding of Spruce and its benefits. Employee sign-ups exceeded the goal of 10,000 and provided critical momentum prior to the external launch.

Close up view of the Spruce app on a cell phone
A customer holding a Spruce bank card while standing next to a man and smiling at a child
Close up of a customer managing their Spruce account on their cell phone
Spruce logo appearing on a cell phone with school supplies in the background