How does a performance fabric “ingredient brand” stand apart with consumers and designers so they’re motivated to shop for it by name?
By leveraging robust media relations and influencer programming to insert Sunbrella into home décor conversations that inspire.
Sunbrella
Inspiring Design, Exceptional Performance
Inspiring Design, Exceptional Performance
Influencing What Great Design is Made Of
We delivered over 15 billion earned media impressions and 21 million influencer impressions by elevating brand experts with media, utilizing celebrity and design partners, and supporting collection and product launches. Stories featured an array of Sunbrella fabrics enabling beautiful outdoor patio retreats, comfortable family-friendly interiors, customized boat seating, and more. The breadth of coverage showcased to consumers and designers that Sunbrella fabrics provide endless design possibilities and worry-free living.