How do you make blue cheese go viral?
With the superpower of blue cheese-loving recipe creators.
Treasure Cave Blue Cheese
The Blue Cheese Crew
Treasure Cave Introduces Its ‘Blue Cheese Crew’
We partnered with a panel of spirited food and recipe creators to help target existing blue cheese lovers with multiple pieces of branded recipe content ranging from favorite ways to be adventurous with blue cheese to blue-cheese-based holiday recipes. While it wasn’t a competition, @cheesegal’s dirty martini dip stole the show and took the top spot for posts.
Our Results
We drove millions of impressions across Instagram and TikTok (+170% above goal). @cheesegal’s unique and viral blue cheese martini dip saw an engagement rate of 89% on Instagram (13,184% over the industry average) and 15.7% on TikTok (1,146% over the industry average). 75K+ people (and counting) have saved her recipe on their TikTok or Instagram profiles, demonstrating recipe recreation interest and purchase intent and 81K shared the recipe with their own communities.